Understanding Your Learning Audience Michelle Wake A summary of five years' qualitative research
Drawing on the Campaign for Learning's extensive qualitative research, this book looks behind the statistics to explore attitudes to learning of: - family members - older people - young people - employers and managers in the workplace For each target audience it covers: - barriers to learning - building motivation to learn - persuasive communications The book also offers a model for the decision making process of individuals when they choose to learn. As a companian volume to the marketing learning series or on its own, this is essential reading for all those involved in widening participation including practitioners, policy makers and learning providers.
