A message from Linda Siegle and Tricia Hartley

After two months in post, we would like to tell you how we see the Campaign's future developing. It is not just our vision; our plans are based on the ideas of the entire Campaign team. We are fortunate to lead a very talented and dedicated group of people working from our offices in London, Birmingham, Warrington and Somerset.

Like many other voluntary sector organisations, the Campaign has often had to tailor projects to fit the funding available. This can sometimes lead to creative and successful initiatives with unexpected partners. However, it can lead to work that is not delivering our core messages strongly enough. We remain a charity dedicated to encouraging people to learn wherever they are and at whatever stage they are in their lives.

Our key areas of focus continue around Family Learning, Learning at Work and Learning to Learn in Schools, but we think it is time we campaigned more strongly on our stated aim to make learning more 'wanted and widely available'. Too many people still regard themselves as non-learners. Personal feelings revealed by entrants in our recent Dream Job competition indicated that a large percentage of them still felt that they could never make up for underachieving at school.

In future, you will see more emphasis in the Campaign's work on 'selling' learning as a 'lifestyle' issue and not just as something consenting, clever people do in institutions. As well as working through partners and providers, we'll be reaching out directly to individuals in ways that will make it clear that learning is about 'Us and Us' not 'Us and Them'.