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| FRONT PAGE |
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| CAMPAIGN PERSPECTIVE |
| Chief Executive, Susie Parsons on boosting workplace skills More |
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| LEARNING NEWS |
| Mori poll on children's learning, training awards and resources
for Learning at Work Day More |
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| MARKETING LEARNING |
| Engaging dads in learning and how viral marketing can spread
the learning bug More |
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| RESEARCH & PUBLICATIONS |
| New books on understanding your learning audience and marketing
learning More |
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| EVENTS |
| Events for employers, family learning practitioners and schools More |
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| CONTACT US |
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Campaign for Learning |
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This newsletter is sponsored by Anglo American Book Company, specialist
suppliers of resources that promote the benefits of learning to learn. www.anglo-american.co.uk |
Read
with mother. Watch with mother. Mother and baby classes…But what about father?
Are dads missing out on family learning and are kids missing out on what
dad knows? Dads have a valuable contribution to make. So why are more dads
not helping our children to succeed?
In Leeds on 1 April, the National Family Learning Network Conference Dads in Demand will look at initiatives to successfully engage fathers and explore how learning promotion can be tailored to win the hearts and minds of parents and guardians.
Get the inside story from Peter Barron, father of four and writer of
Dads at Large in the Northern Echo. Interactive workshops include
Engaging male prisons in family learning, supporting disadvantaged young
fathers and using football as a motivator.
See Events page on how to book a place. For more information about family
learning visit: www.familylearningweek.com
Spreading the learning bug
The Campaign's Chief Executive, Susie Parsons, launched 'Be Resolved'
with a pledge to unwind and learn a few relaxation techniques. This was
just the first byte of an e-campaign to encourage people to make a New
Year's learning resolution and pass on the message to their friends.
Viral marketing, such as the 'Be Resolved' campaign, is a cost-effective
way of spreading the learning bug.
- Make the email eye catching - stand out immediately from crowded inboxes
- Get the reader involved - give them a reason to pass it on.
- Stagger the delivery - many organisations block large group emails.
- Abide and respect the laws of spam - include a way to unsubscribe.
It's not too late to make a learning pledge. Or perhaps renew a pledge that you haven't acted upon yet. Click here to make a pledge
Ads for Dads
When a Campaign for Learning grant scheme wanted to attract
more male applicants, CfL knew a different approach was needed. So we
asked ourselves the question 'What do dads like doing?' Specialist titles
covering specific hobbies and pastimes provided the way forward. One in
particular the Non League Football Paper had the desired effect. So if
you want to hit home, put yourself in the shoes or boots of your audience.